Regional Sales Insights: Compared performance across Europe, LATAM, Pacific Asia, Africa, and more.
Top Product Analysis: Identified Field & Stream Sportsman 16 Gun Fire Safe as the top-selling product by revenue.
Sales & Profit Trends: Tracked multi-year growth and margin performance using DAX measures.
-Key Influencer Analysis:
Found that Standard Class shipping increased the risk of delay by 3.57×.
Regions such as Canada, West Africa, and Northern Europe had higher delivery issues.
First Class shipping showed 100% on-time delivery in some customer segments.
Business Recommendations:
Avoid Standard Class for high-priority orders.
Prioritize First Class shipping where timely delivery is essential.
Optimize operations in underperforming regions.
Monitor and scale sales of high-performing product categories.
DAX-based KPI creation (margins, growth, profitability)
Use of Power BI’s Key Influencers visual for root cause analysis
Dashboard storytelling and insight communication
Global sales segmentation and performance benchmarking
The dashboard provided actionable recommendations to improve delivery success rates and grow sales in key markets. It also helped sharpen my skills in advanced Power BI tools, including DAX, visual storytelling, and business intelligence strategy.
This interactive dashboard was developed using Power BI to analyze sales data from 2014 to 2017. The goal was to provide key insights into sales performance across product categories, customer segments, regions, and time.
📊 Key Features:
Time Trend Analysis: Tracked yearly sales and order volume, revealing peaks in 2015 and 2017.
Sales by Category: Compared performance across Furniture, Office Supplies, and Technology.
Profitability Insights: Included income statement breakdown (Sales, COGS, Profit), showing an overall 12.5% profit margin on $2.3M total sales.
Regional Analysis: Showed highest revenue in the West and East regions, with detailed % profit per region.
Shipping Mode Breakdown: Highlighted that 59.7% of orders were shipped via Standard Class.
Customer Metrics: Analyzed data from 793 customers, across 5K orders, and tracked 296 returns.
Geographic Visualization: Plotted state-level sales performance across the US by product category.
🌟 Skills Demonstrated
Data modeling and transformation
DAX calculations
Visual storytelling with dashboards
Performance metric tracking (Sales, Profit, COGS)
This interactive HR analytics dashboard was created in Power BI to explore key human resources metrics such as attrition rate, salary distribution, employee demographics, and job satisfaction. It provides HR teams with insights into workforce trends, helping identify departments with high attrition, analyze job satisfaction across roles, and understand how education, age, and performance correlate with employee retention.
📊 Key Features:
Attrition Analysis: Identifies an overall attrition rate of 16.12% across 1,233 employees.
Salary by Job Role: Shows that Sales Executives have the highest average monthly salary.
Demographics & Education: Visualizes employee distribution by age group, education level, and marital status.
Department Insights: Reveals that R&D has the largest employee count, while HR has the smallest.
Job Satisfaction Ratings: Summarizes satisfaction scores across 9 job roles, showing where improvements may be needed.
Performance Ratings by Department: Helps correlate satisfaction and retention with performance evaluations.
Built interactive HR dashboards using Power BI
Created DAX measures for attrition, salary, and satisfaction
Visualized workforce trends and department performance
Translated data into actionable HR insights